Search engine optimization, commonly referred to as search engine optimization, is the process of optimizing content and websites for higher rankings in search engine results pages. Search engines have algorithms that determine which websites have the most relevant results and which pages have the highest ranking in search results.
-
1. What is Search Engine Optimization?
-
2. Do I really need a website?Yes! Verbal advertising can be great, but most consumers find and research online businesses before making a purchase. Online presence gives your company credibility and increases brand awareness. In addition, websites are a tool for endless marketing strategies including e-commerce, online customer service, and consumer loyalty.
-
3. What social media platforms are best for my business?While social media presence is critical to all businesses, every business has different social media needs and strategies. For some, Facebook may be the best business platform, while for others, Instagram is the better one. To determine the best platform for your business, it is important to first identify your target audience and social media goals.
-
4. What pages should I include in my website?Every small business is different, which every website will be different. Creating a new website can be a daunting task, but PDD is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials. Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.
-
1. How does a website increase sales?The main way to increase a website's sales is to provide a convenient way for users to purchase products and services. Small businesses can encourage consumers to switch from window shopping to pop-up offers with pop-up offers and special online discounts. Thanks to increased buying motivation and clear and concise product descriptions, users quickly visit the company's websites for all consumer needs.
-
2. What makes for a good web design?Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups. If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.
-
3. What does responsive mean?Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.
-
4. What is UI/UX ?UI stands for user interface. This refers to anything that the user sees and interacts with on a digital platform. While, UX stands for user experience. It refers to how a user feels while interacting with the interface. You always want the user to enjoy the experience on your site.